Most people these days are always looking for a shortcut. They want a “hack” that gives them more for less. They want the “cheat code” that shows them it really is easy! News flash: in fitness, that sh*t doesn’t exist.

Look at the success of all of the programs like “six minute abs” or whatever the latest marketing gimmick is. They want you to think that you can get abs in 6 minutes per day! As someone who has actually done it naturally, I can tell you that is complete crap. If you seriously believe it’s this easy, you are a sucker. I can say this because I used to be one too.

If getting fit were this easy, don’t you think that more people would be walking around with a six pack? There’s a reason that there are more millionaires in the US than there are people with a six pack. It’s not easy!

Here’s the reality: having abs is a 24 hour effort. You may not like it, but that’s the truth. Allow me to explain.

By far the most important aspect of having abs is maintaining a low bodyfat percentage. This means you need to understand energy balance and have the discipline to adhere to it. You can easily erase an entire week of fat loss in one hour. There are 168 hours in a week. That means you can be 100% compliant to your training and nutrition protocol for 167 hours, and if you mess up for just one hour, then you can undo all of that hard work. Starting to understand why I say that it should really be known as 24 hour abs?

On this blog I will teach you everything you need to know to get abs and be absolutely shredded. Here’s another news flash: most of you won’t have what it takes. It requires discipline, effort, and the ability to silence the quitting mind. Few people care enough to endure all of that. They’d rather be comfortable. But some of you are willing to put in the work, and you are the people I’m writing this for.

This post has been some tough love. If you’re still with me, this is the place for you. Stay hard.